DJI — Where the Skies Meet Innovation
Founded in 2006 by Frank Wang in Shenzhen, DJI (Da-Jiang Innovations) has grown from a dorm-room startup to the global leader in drone and aerial imaging technology. What began with flight control components has evolved into a full ecosystem of drones, cameras, stabilisers, and more — all built around making creativity from the air accessible, powerful, and exciting.
What Makes DJI Different
-
Pioneering in drone innovation
DJI pushed the consumer drone world forward with class-defining models: Phantom, Mavic, Mini, Air, Inspire, and others. Their focus on stabilisation, smooth video transmission, obstacle sensing, and intelligent flight modes sets them apart. -
Wide range for all levels
Whether you’re a beginner, hobbyist, traveller, content creator or professional cinematographer, DJI has something for you. From ultra-lightweight drones like the Mini series, to more robust rigs like the Mavic or Inspire lines. -
Beyond flying — hand-held & stabilised gear
It’s not just drones: the Osmo, Ronin, and other handheld/stabiliser lines let you capture ultra-smooth video on the ground, in motion, or when vlogging. -
Global footprint, local awareness
Headquartered in Shenzhen’s tech-hub, DJI employs thousands globally. They have strong presence in Europe, providing local compliance, support, spare parts, and adhering to aviation / flight regulations in places like Ireland.
Popular DJI Product Lines
Here are some of the top DJI series you’ll see at stores like Tommie Kelly:
| Series | What It Offers | Best For |
|---|---|---|
| Mini | Very lightweight, compact drones (<250 g), easy to fly, great for travel & casual content. | Holiday snaps, vloggers, beginners |
| Mavic / Air | More advanced cameras, obstacle sensing, better flight-times, more features. | Serious content creators, travel filming, aerial photography |
| Inspire / Pro / Enterprise | Powerful, high-end drones with very large sensors, for cinematic work, industrial or commercial tasks. | Film work, professional video, mapping, surveying |
| Osmo / Ronin / Handheld | Gimbals, action cameras, stabilisers for ground work. Smooth video even in motion. | Vloggers, creators, travellers, those doing steady shots on foot |
Why Choose DJI Products from Tommie Kelly
When you buy DJI gear from us, you get more than just the product:
-
Try before you buy: see the drones, handle the gear, test the feel.
-
Local support, warranty service across Ireland.
-
Advice on flight regulations here (Ireland/EU) so you fly legally & safely.
-
Accessories, batteries and spare parts so you can keep going without delay.
Things to Consider When Buying DJI Gear
✔️ Weight & portability — lighter drones are easier to carry but exposed to wind.
✔️ Camera quality & resolution — sensor size, lens, video specs (4K, HDR etc.).
✔️ Flight time & battery life — how long per flight, how many spare batteries you’ll need.
✔️ Obstacle detection & safety features — useful especially for beginners or near trees/buildings.
✔️ Regulations in Ireland — drone registration, permitted flying zones, line-of-sight rules.
DJI stands at the intersection of adventure, story-telling, and technology. If you’re ready to see your world from above, or want smoother motion shots down on the ground, DJI gives you the tools — and at Tommie Kelly Euronics we make sure you get the right tool for you.
