Fitbit — Your Partner in Health & Activity
Who They Are
Fitbit is a leading name in wearable technology, focused on helping you move, sleep, and live better. Founded in 2007 by James Park and Eric Friedman in San Francisco, the company has become synonymous with trusted fitness trackers, health-insights wearables, and intuitive apps.
Now part of Google, Fitbit brings together decades of expertise in health metrics, user-friendly design, and community features.
What Makes Fitbit Stand Out
| Feature | Why It’s Great for You |
|---|---|
| Comprehensive Fitness Tracking | Steps, distance, heart rate, active minutes—Fitbit devices give you info across your full day |
| Sleep & Recovery Insights | Sleep stages, Sleep Score, breathing rate, and resting heart rate metrics help you understand how well you recover. |
| Health Metrics Dashboard | More advanced tracking is available (skin temperature, HRV, etc.), especially with Fitbit Premium. |
| Motivation, Challenges & Community | The Fitbit app has goals, social features and guided programs so you stay motivated. |
| Durable & Stylish Design | Multiple models, styles, and bands to suit everyday wear and even fitness or sleep-focused use. |
Recent Changes & Innovations
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Acquired by Google in 2021 — Fitbit is now under Google’s hardware umbrella, which is helping it access greater resources and tighter integration with overall ecosystem tools.
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Rebranding & Product Focus — Devices are being refined, with more focus on trackers and health-features.
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App & AI Improvements — Fitbit’s app continues to evolve, with new features, insights, and deeper analytics for users who want them (especially via Premium).
Which Fitbit is Right for You?
Here are some quick tips to help you choose:
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Just starting out → Go for a simpler tracker (basic step + sleep tracking).
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Fitness enthusiast → Look for models with GPS and advanced metrics.
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Concerned about sleep or recovery → Prioritize features like Sleep Score, breathing rate, skin temperature.
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Want pros & coaching → Consider subscribing to Fitbit Premium for fuller insights.
What to Look Out For
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Battery life — some models last several days on one charge, others less.
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Water resistance — good if you swim or sweat a lot.
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Compatibility — Android & iOS support, sync speed, app usability.
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Extras like notifications, music controls, or payment.
Why Tommie Kelly Euronics Loves Fitbit
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Reliable after-sales support and warranty.
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Access to the latest models and styles.
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Helpful in-store advice on which Fitbit suits your lifestyle.
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Great value — fitness tech that does more without costing more.
