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Hair Straightener

  • Air Plates Straightener

    Style every strand with our latest world-first innovation. Our Air Plates Straightener have a unique suspended plates system that moves freely with your hair to provide maximum contact at every stroke. The cool touch technology in our revolutionary design directs heat away from the outer casing, allowing you to grip above the plates for better control and results. With 10x more ceramic*, the luxurious black titanium infused plates will glide smoothly through your hair for a smooth and silky finish that lasts. In just 15 seconds, the Air Plates are ready to take on every hair type. With 5 temperature settings ranging from 150° – 230°, you can turn the heat up or down to suit you.
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    The Hydraluxe Pro Straightener has Hydracare Mist Technology, for expert results without any heat damage**.
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  • The Hydraluxe Straightener brings you beautiful results and healthy styling with its Moisture Lock Coating and Hydracare Temperature Setting.
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  • Sale!
    • 24 Hour Locked In Styles
    • Salon results that last all day
    • Intelligent OPTIHeat technology provides heat where it matters
    • Pro+ setting for guilt-free, healthier styling
    • Variable settings up to 230°C
    • 5x smoother* with ultimate glide ceramic
    • 50% straighter hair in one pass**.
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