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Sony Bravia 50″ 4K Ultra HD HDR LCD Smart TV | XR50X90JU

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Sony Bravia 50″ 4K Ultra HD HDR LCD Smart TV | XR50X90JU

1,339.00
( Included in this price is a contribution to recycling costs of €5.00 )

2 in stock

XR Picture

Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.

2 in stock

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Description

PRODUCT TOUR

 

XR Picture

Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Check out the video:

XR Triluminos Pro

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

XrRContrast Booster 5

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

XR Hdr Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker – no more details overwhelmed by shadow or lost in blown-out highlights.

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.4

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.4

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.4

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

XR Motion Clarity

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure action stays smooth, bright and clear.

4K/120Fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.5

Acoustic Multi-Audio

Our Acoustic Multi-Audio includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.6

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.7

3D Surround Upscaling

Our Bravia XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.9

Works with Alexa

Connect your Alexa enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing you just have to ask.

Works with Apple Airplay / Apple Homekit11

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

Chromecast Built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.12

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, “Ok Google.”98

Youview

With YouView built-in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4, Channel 5 and Pop Fun. You can also access an extensive library of on-demand content. Simply connect your BRAVIA to an aerial and broadband connection to get started with YouView.

Flush Surface Design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.15

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.1314

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

2-Way Multi-Position Stand

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.16

Imax Enhanced

This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.17

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimises sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

Bravia Core

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.20

Dolby Vision And Dolby Atmos

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.18 19

    • 4-Upscaled, simulated and enhanced 4K images will vary based on source content.5-PS5 game supporting 4K/120fps required. Input lag time measured via 4K/120fps game HDMI input based on Sony internal testing. Feature may vary based on conditions and real-time usage.6-Acoustic Multi-Audio is not available on 100” model.7-User must accept Google Terms of Service

http://www.google.com/policies/terms/)

    • , Play Terms of Service (

https://play.google.com/intl/en-US_us/about/play-t…

    •  and Privacy Policy (

http://www.google.com/policies/privacy/)

     to use TV. 16-2-way stand only available on models 55″ and above.9-Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.11-Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. This Sony TV is compatible with AirPlay 2 and HomeKit. iOS 12.2 or later or macOS 10.14.4 or later is required. Apple ID account required. Subscriptions may be required to access certain content.12-Chromecast built-in compatibility dependent on app.13-Controllable device and feature depends on country and device.14-Remote design and specification differ depending on country.15-Flush surface design is available on models 75” and under.
Ports and Connection:
  • Wi-Fi Standard: Wi-Fi Certified 802.11a/b/g/n/ac
  • Ethernet Inputs: 1(Side)
  • Bluetooth Profile Support: version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) 2/AVRCP (AV remote control)
  • Chromecast Built-In:
  • Apple Airplay
  • Apple Homekit
  • RF (Terrestrial/Cable) Connection Input(S): 1(Side)
  • IF (Satellite) Connection Input(S): 2(Side)
  • Composite Video Input(S): 1(Side, Mini jack)
  • Hdmi Inputs Total: 4(4Side)
  • HDCP: HDCP2.3(for HDMI 1/2/3/4)
  • HDMI-CEC
  • Features Specified In HDMI2.1: 4K120/eARC/VRR3/ALLM
  • HDMI Audio Return Channel (ARC): (eARC/ARC)
  • Variable Refresh Rate (VRR): (for HDMI 3/4)3
  • Auto Low Latency Mode (ALLM): (for HDMI 3/4)
  • Digital Audio Output: 1(Side)
  • Headphone Output(S): 1(Side)
  • USB Ports: 2(Side)
  • USB HDD Recording: (1Rec)(Except Italy)
  • USB Drive Format Support: FAT16/FAT32/exFAT/NTFS
Picture Processing:
  • HDR (High Dynamic Range) Compatibility: (HDR10,HLG,Dolby Vision)
  • Picture Processor: Cognitive Processor XR
  • Clarity Enhancement: Dual database processing, XR 4K Upscaling, XR Super Resolution
  • Colour Enhancement: Live Colour Technology, XR Smoothing, XR Triluminos Pro
  • Contrast Enhancement: Dynamic Contrast Enhancer, XR Contrast Booster, XR HDR Remaster
  • Motion Enhancer (Native Hz): XR Motion Clarity, Auto mode
  • Picture Modes: Vivid,Standard,Cinema,IMAX Enhanced,Game,Graphics,Photo,Custom,Dolby Vision Bright,Dolby Vision Dark,Netflix calibrated
  • Sensor: Light
  • Netflix Calibrated Mode
Speakers and Amplifier:
  • Audio Power Output: 10W + 10W
  • Speaker Type: Acoustic Multi-Audio Sound Positioning Tweeter, X-Balanced Speaker
  • Speaker Configuration: Full Range (Bass Reflex) x 2, Tweeter x 2
  • Dolby Audio Format Support: Dolby Audio, Dolby Atmos
  • DTS Audio Format Support: DTS Digital Surround
  • Acoustic Auto Calibration: Room & User Position Compensation
  • Voice Zoom 2
  • 3D Surround Upscaling
  • Sound mode: Standard, Dialog, Cinema, Music, Sports, Dolby Audio
Power and Energy saving:
  • Annual Energy Consumption: 133 kWh/1000h
  • Power Consumption (In Standby): 0.50 W
  • Power Consumption (Networked Standby Mode) – Terminals: 2.00W(Wi-Fi) / 2.00W(LAN) / 1.0W(Bluetooth)
Built-in Tuner:
  • Number Of Tuners (Terrestrial/Cable): 2(Digital)/1(Analog)
  • Number Of Tuners (Sat): 2
  • Tv System (Analog): B/G,D/K,I
  • Tuner Channel Coverage (Analog): 45.25MHz-863.25MHz(Depend on country selection)
  • Tv System (Digital Terrestrial): 45.25MHz-863.25MHz(Depend on country selection): DVB-T/T2
  • Tuner Channel Coverage (Digital Terrestrial): VHF/UHF(Depend on country selection)
  • Tv System (Digital Cable): DVB-C
  • Tuner Channel Coverage (Digital Cable): VHF/UHF/cable(Depend on country selection)
  • Tv System (Digital Sat): DVB-S/S2
  • Tuner Channel Coverage (Digital Sat): Intermediate Frequency 950-2150MHz
Includes:
  • AC Power Cord
  • Batteries
  • Table Top Stand
  • Voice Remote Control
Product Features:
  • Direct(full array LED)
  • Internet browser
  • On/off timer
  • Sleep timer
  • Teletext
  • Auto calibration with calman
  • Power saving mode / back light off mode
  • Dynamic backlight control
  • Screen reader
  • Text magnification
  • Voice search
Display
Brand Sony
Product Category
  • TV & Audio
Picture Resolution 4K Ultra HD
Screen Type LCD
Screen Size 50″
Screen Resolution 3840 x 2160px
Aspect Ratio 16:9
Refresh Rate 100Hz
TV Features
Key Features
  • Smart TV
  • Android TV
  • 4K
  • HDR
Image Quality HDR
Additional Features
  • Table-Top Stand
  • Sleep Timer
  • USB Recording
  • Remote
  • Dolby Vision
  • Game Mode
  • Sports Mode
  • XR HDR Remaster
  • HDMI 2.1
  • Dolby Atmos
Power
Frequency 50 Hz
Power Source Main
Voltage 220-240 V
Video
Video Format
  • HEVC
  • MP4
  • WMV
  • 3GPP
  • MPEG1
  • MPEG2TS
  • AVCHD
  • JPEG
  • MPEG2PS
  • MOV
  • WEBM
  • ASF
  • MPEG4
  • VP8
  • AVC
  • HLG
  • MPEG2
  • HDR10
Video Definition 4K
Audio
Audio Decoding Format
  • AAC
  • MP3
  • WAV
  • FLAC
  • OGG
  • WMA
  • MP4AAC
  • AC4
Audio Features
  • LPCM
  • Bluetooth
  • DTS Digital Surround
  • Dolby Atmos
  • Dolby Vision
Number of Speakers 2
Platform
Operating System Android
Box Dimensions
Height 782mm
Width 122.5mm
Dimensions
Width 1119 mm
Depth 286 mm
Height 715 mm
Dimensions (w/o stand)
Width 1119 mm
Depth 70 mm
Height 649 mm
Weight 13.5 kg
Certifications
Energy Rating G

Additional information

Weight 100 kg

OVERVIEW

What stands out

  • Perfect blacks and incredible colours with self-lighting OLED pixels
  • 4K Cinema HDR technology delivers pinpoint picture reproduction
  • Advanced picture processing with the α7 Intelligent Processor
  • Experience the award winning webOS smart platform with ThinQ® AI
  • Dolby Atmos® technology provides immersive cinematic surround sound

Perfect Colour on Perfect Black

OLED pixels create an astonishingly accurate and wide colour range, which is presented on the perfect black background only available from self emitting pixels.

A Brilliant Brain

Optimized for OLED TV, LG’s exclusive α7 Intelligent Processor allows for clean and sharp images with accurate colour and even more detailed HDR images.

Delivers the Filmmaker’s Vision

LG’s 4K Cinema HDR delivers the filmmaker’s vision by supporting major HDR formats. Enjoy a truly cinematic experience at home with Dolby Vision and Advanced HDR by Technicolor, as well as HDR10 Pro and HLG Pro.

Cinematic Sound at Home

Dolby Atmos lifts your surround sound to new heights using an object based sound output to create impactful and immersive sound. Coupled with Dolby Vision, this is the full cinema experience in your lounge.

The World As Your Gallery

See the Wonders of the World with Gallery Mode on LG OLED TV. Enjoy stunning images and artwork from around the globe, without leaving your lounge.

Design Purity to Match a Perfect Picture

Only OLED’s revolutionary construction is so thin and light that your TV design can be as pure as LG OLED’s Picture on Metal. Compliment any room with incredible technology.

Listen. Think. Answer.

No more clicking or scrolling to change settings, find your favorite TV show or check what’s on tonight. Simply say what you want and ThinQ AI will handle your command.

LG Magic Remote

Scroll, point, click or speak with LG Magic Remote.

SPECIFICATION

Essential info

  • 55″ OLED TV
  • 4K Ultra HD
  • 4K Cinema HDR
  • Smart TV with built-in WiFi
  • Picture on Metal design
  • Freeview HD and Freesat
  • Resolution: 3840 x 2160
  • Quad Core Processor
  • ThinQ AI
  • USB media playback
  • USB recording
  • Magic Remote
  • Bluetooth compatible
  • HDMI ARC
  • Dolby Atmos
  • Total sound output: 20 W
  • Wall mountable: VESA 300 x 200
  • Energy efficiency class: A
  • 5 Year Warranty

Connections

  • 4 x HDMI 2.0
  • 3 x USB 2.0
  • 1 x Optical audio output
  • 1 x Headphone output
  • 1 x Common interface (CI)
  • 1 x Satellite input
  • 1 x RF input
  • 1 x Ethernet

More info

  • W 122.8 x H 77.6 x D 31.9 cm (size with stand)
  • W 122.8 x H 70.7 x D 4.7 cm (size without stand)
  • 17.7 kg (weight with stand)
  • 16.3 kg (weight without stand)

VIDEOS

There are no videos associated with this product.

WARRANTY

A Manufacturer Guarantee indicates that the manufacturer will repair an Item within a set amount of time after purchase. Manufacturer’s warranties cover manufacturing faults that occur within the set amount of time, This does not cover accidental damage.

Most Manufacturers give a 1-2 year guarantee although some manufacturers give a longer parts warranty upon registration of the product.

DELIVERY & RETURNS

At Euronics we strive to offer the most competitive & secure delivery service, using our trusted transport partner Caulfield Transport for delivery of large items, and An Post’s Express Delivery Service for smaller items. We deliver to any address in the Republic of Ireland. 

  • Large Items such as washing machines, cookers etc are usually be delivered to you within 5-7 working days, depending on your location – NB. Outlying rural areas may take longer.
  • Small items such as laptops, vacuum cleaners, are usually delivered to you via An Post Express within 2-3 working days.
  • Special order items which we have to special order from the manufacturer may take longer to deliver. (If the item is special order it will be indicated as such above, with a timeframe for delivery) e.g. Waterford Stanley items delivery timeframe: 4-6 weeks
  • We will send you a notification via email when your items are ready for delivery.
  • Our standard deliveries are made between the hours of 8am and 6pm, Monday to Friday. A signature will be required upon delivery.

On delivery of all large appliances we will collect your old appliance for FREE. Please ensure your old appliance is disconnected and ready for removal.

Delivery charges:

Small items

eg. kettles, vacuums, small tvs

€5.99

Large items

eg. Washing machines, cookers-

€25

Two man delivery

Eg. American fridge freezers

€35

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